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Scottish Business Insider's SME Conference

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12.11.2018
Four things from the Scottish Business Insider SME Conference at The Studio in Glasgow from Insider's speakers and experts

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Four things we learned from the Scottish Business Insider SME Conference at The Studio in Glasgow from Insider's speakers and experts.

1. Business should be tech-savvy for selling online

Businesses that want to get serious about selling online should get bots to respond to enquiries and sell to consumers.

Technology expert Stephen Whitelaw told the Insider SME Conference in Glasgow that it was vital that SMEs should keep up with the latest technology and be able to answer enquiries and sell online at any time.

At three o clock in the morning you’re asleep but if someone wants to buy online then there’s no reason why you shouldn’t be selling.
Stephen Whitelaw, technology expert

Whitelaw said that currently 27 per cent of all searches online are done by voice. This was predicted to rise to 50 per cent by 2020.

Businesses should be primed to deal with voice searches. He also said that SMEs should use Google Trends, a free service, to allow them to predict when demand would be high.

2. Uni's Growth Advantage Programme a boost for SMEs

John Anderson, head of SME engagement at Strathclyde Business School, outlined the experience of business leaders on the school’s Growth Advantage Programme.

Right from the start of the course we got the business leaders to look at their businesses and focus completely on what there value proposition is.
John Anderson, head of SME engagement at Strathclyde Business School

He said that as a result of the course content and peer lending they had looked at their businesses afresh.

In some cases they had launched new products or changed their teams or the composition of their boards.

3. Businesses urged to FutureProof their learning

John Ferguson, a senior consultant with skills business FutureProof Learning said that we are operating in a time of volatility, uncertainty, complexity and ambiguity.

It was vital that business leaders were concerned not only about sales and the bottom line but were preparing for next year and the longer term future.

4. Pickering's Gin Christmas baubles campaign outlines importance of storytelling

Marcus Pickering co-founder of Pickering’s Gin, outlined the importance of authenticity and storytelling in the remarkable growth of the Edinburgh-based distillery which has seen turnover grow threefold each year for the last five years.

He recounted how the company’s Christmas gift of gin baubles had gone viral from one press release, selling out all 32,000 within 82 seconds.

This year the company has made 1.3 million gin baubles for sale. Laurna Woods, CEO of integrated media agency Beattie, urged business leaders to appoint themselves chief marketing officer and to focus on how best the business can tell its story.

She urged businesses to tell their stories and to do whatever marketing activity they could.

You don’t need to do everything all of the time but you need to do something.
Laurna Woods, CEO of integrated media agency Beattie

She said all the marketing activity should drive traffic to the business’s website and that you should have the right ‘calls to action’ on the website.

If you have a great idea and spent time and effort building that process don't be scared to scale it.
Chris van der Kuyl, well-known digital entrepreneur and the co-founder and chairman of 4J Studios

Entrepreneur Chris van der Kuyl believes Scottish entrepreneurs need to be much more ambitious in scaling up their businesses.

Speaking to the conference at The Studio in Glasgow city centre he also said that Scotland needed world class infrastructure, particularly air links. They had improved slightly in recent years but not nearly enough.

The SME Conference was held at The Studio in Glasgow city centre and was attended by more than 100 people.

Based on the source: https://www.insider.co.uk/all-about/sme-conference

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